Setting Goals Aligned With Core Values, Priorities, & Your Mission Statement

Most people set goals haphazardly on Dec 31st for the upcoming year. It’s Jan 5th and I am just now thinking about what goals I want to accomplish.

I purposely waited so I could think about and set my Core Values, Priorities, and Mission Statement so I could better think about what goals I want to work on in 2015. I also wanted to take time and review my Dream Life series to remind myself that anyone can live the life they want ( Part 1, 2, 3, 4, 5, 6 )


My 2015 Goals

This list IS NOT my entire list of goals, but a basic sample of them. Some things I do not want to share because they are private. Sorry folks…

I largely picked these goals because they aligned with my Priorities which you can find here. I also made sure they aligned with my values.  I try to keep only 3 goals to keep everything simple and easily focused on.



  • To spend 1 full day offline with the entire immediate family. This includes them being offline as well. I will make this day be Sunday.
  • Getting healthy and lose 100lbs. What good am I to my wife or kids if I am constantly sick or in the hospital? I am exercising 20 minutes daily and largely going Paleo/Slow Carb.
  • Each week I want to pick one person and have time with “just them”. Maybe this is for 1 hour, me and them, and we play a game or watch a movie. Just us.



  • To sponsor a child in need overseas. This is rather automatic at $40 a month or so, but I am going to pay for a full year upfront.
  • Learn more about my faith by attending church more. This ties into one of my goals for Family above ( Sunday ).
  • To help a local charitable event/program. So many people help those overseas, but what about those here locally in your community struggling?


Building Net Worth

  • Each month I want to focus on building a new asset for myself. By December, I want 12 new ( and simple ) assets that have positive cash flow.
  • Tight reign on finances on things that DON’T contribute to my goals, priorities, mission statement, or core values. I have wasted a lot of money on products I don’t use, things I don’t need, or things I overspend on. This newly saved money will be put back and saved instead.
  • Start a defined savings plan. This actually means many things besides the obvious ( 401k, pension, etc ). I am actually wanting to find and start alternative methods of saving for retirement/mini-retirements and having my money “work” and make even more money.


So those are my goals for 2015. Very simple and doable and most just take a few hours a week to accomplish. They align perfectly with my priorities this year and almost all hit a core value of mine.



You do not have to have very specific or over-reaching goals in your life. Pick out your priorities and then make goals that you can either:

  • Complete Weekly ( like spending 1 full day offline )
  • Work on daily/weekly to hit your final goal in the future ( building an asset for yourself monthly )

I do have a few other goals I am not going to share on the blog, but trust me they are simple ( a core value of mine ) and based largely on either my mission statement or priorities for the year.

Why not take an hour or 2 to plan out your goals for the year and post them below? I would love to read what some of you are planning.

Hi! I'm Jason Brown and I’m a 36 year old digital marketing intrapreneur living in beautiful Louisville, Kentucky. I've been involved with the Internet since 1996 and have personally made millions online with my creative marketing tactics and persistence. I blog about marketing, money, and motivation. Thanks for stopping by!

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