Becoming a Better You With Core Values

I decided to take a stab at coming up with some core values in my life.

Core values help direct and empower your life so much that I am ashamed that I didn’t do this exercise earlier in my life.

Without further wait, here are the main core values I came up that I want to guide me in 2015:


Statement of Core Values

Core values are the essential enduring tenets which guide me and my future. They set forth what I believe and define how I should conduct my affairs.



Individuality led me to an unconventional life. A life of abundant wealth and opportunity. If I would have followed the masses and went to college, took on a mortgage, or did it “their” way, I would just be cattle in the field right now. I will not let anything take away my individuality or the individuality of those I care about. If I can, I will help others find their own individuality.

I want to blaze my own trail and do things “my” way. Not your way and not any other way.



For a long time I wanted to put down independence instead. When I really thought about it though, independence did not give me options and options are worth more than their weight in gold.

As an example, I might be an independent blogger or be independent of the grid and food supply. However, I now have to write daily or weekly and hunt and grow my own food daily too. Those activities now prevent my freedom to do what I want, where I want, at any time. When comparing these things out, I would much rather have total freedom than independence.

Freedom means much more than money or the obvious. As someone that is near diabetic, being tied to an insulin pen didn’t sound much like Freedom to me.

One of the reasons I didn’t buy the newest iPhone 3gs years ago was because it meant stripping away my freedom and having me in a contract for 2 years with AT&T who was the only one carrying the iPhone at that time. Contractually tied to 1 and only 1 carrier for 2 years wasn’t Freedom if I needed to change plans later.

I will not let anything take away my Freedom or the Freedom of those I care about. If I can, I will help others find their own Freedom.



I battled with putting down truth instead. When I thought it over, truth could be cold and callous and I do not want that.

As an example, what if you had an ugly child and they asked you if they were ugly after a bad day of teasing at school? Truth would mean you would say yes, crushing her. I would much rather be trusted to do the right thing than to always coldly tell the truth. I would want someone to treat me the same too.

If I trust you to do what’s right, I don’t always need the truth from you.

I will not let anything compromise people’s Trust in me or the Trust of those I care about. If I do not feel I can Trust you, you’re out.



At almost 37 years old, I have done a lot of stupid shit in my life. A lot of these mistakes were because I over complicated things in my life.

I have a problem with being a perfectionist and perfection is complication. I would much rather get something 80% right and move on ( which is simple ) compared to complicating my life perfecting the last 20% of something.

Not only that, but when I look at the time I wasted in picking stocks and banks for investments, I could have saved a ton of time doing what’s simple… Passive Index Funds.

Simple solutions win over complex ones. Simple projects trump complex ones. Choose Simple.

I will not complicate my life or the life of those I care about. If I can, I will help others simplify their own lives.



This one is a bit mis-leading, but I feel fits what I looking for perfectly.

Sloth is laziness and it can be laziness of all types. Laziness can lead to bad health, poor business, bad decisions ( or the inability to make them ) and much, much more. The opposite of sloth is being active, or more importantly, action-oriented.

Being lazy in your decisions and being undeceive can prevent you from living the life of your dreams. Doing the same in your health can lead to early death.

I want to take action and be active in that process as soon as issues or opportunities arise.

I will not stand for laziness of any kind in myself or those I care about. If possible, I will help others to take action in their lives and become active decision makers.


These core values will help me make better decisions in my life and guide me to happiness and help simplify my life.

When you align all the choices and goals in your life against your core values, you end up always making the right decision. I suggest all of you take the time to really think about 4-6 core values that profoundly move you emotionally and think about what really makes you happy and why those events made you happy.

Those will make up your core values and will help guide you to the right choices in the rest of your life. Below are some links to help you think about what your core values are:


My next post will focus on a personal mission statement.

Hi! I'm Jason Brown and I’m a 36 year old digital marketing intrapreneur living in beautiful Louisville, Kentucky. I've been involved with the Internet since 1996 and have personally made millions online with my creative marketing tactics and persistence. I blog about marketing, money, and motivation. Thanks for stopping by!

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