Jason Brown

Hi! I'm Jason Brown and I’m a 36 year old digital marketing intrapreneur living in beautiful Louisville, Kentucky. I've been involved with the Internet since 1996 and have personally made millions online with my creative marketing tactics and persistence. I blog about marketing, money, and motivation. Thanks for stopping by!

All articles by Jason Brown

 

Yet Another Example Of Why You Don’t Want To Be Loyal In A Job

These posts where I lay out reasons to not have a job have started to become a mini-series on their own. In the hazy phase of being asleep and waking up, I realized that those companies from which I was fired or laid from, only 1 of them gave me advanced notice of it. There was no “sorry” or excuse, no shame in not giving me a “heads up”, or even the decency of letting me stay for 2 weeks while I get my personal and financial life in order. Did they care to help me out when the situation changed and benefited them? No. When the situation is flipped and you are the one that is benefiting from leaving the company and going to a new career, employers almost demand that you give them a 2 or 3 week notice while they get their “life” in order and hunt...
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A Few More Reasons Why Working A Job Is A Losers Game

Some of you have commented that using the word “Loser” is a bit harsh in my titles. However, sometimes it takes a radical and extreme approach to reach people and wake them up. With this post, I am building on my topic on not being loyal to a job. I was reading a book about improving critical thinking skills when it comes to problem solving and the book when into bias and how we all have them and that it’s natural for our brains to make shortcuts and decisions based on them. They actually proved with scientific data and examples these biases with many studies that focused on employment and job hiring. They showed how recruiters and managers consistently rejected certain kinds of employees and potential employment candidates based on several biases and prejudices. The setup was to take one man and dress him up as a young Wall Street type...
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“Ideas Are A Dime A Dozen” Is A Lie Told By Losers

It needed to be said, so I said it. Yep, anyone that tells you ideas are “a dime a dozen” or that execution is all that matters are the same people who can’t come up with an idea themselves and are just looking to rip you off. Why do I go against what sooo many other people typically say? BTW, I don’t care if you disagree with me… and read the first chapter of James Altuchers Book, “The Choose Yourself Guide To Wealth”. Let’s look at a couple of examples: Two people sit around a fire. One is an idea man, the other is execution man.  Without a great idea ( one that has been planned out ), the execution guy goes around like ADD doing all kinds of stuff every minute of the day. But because he doesn’t have an idea, he never executes on any one thing, or...
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Culture, Failing Business, & Change

This isn’t a post about the “good old days”. However, there is a lot to be said about culture, business, and expectations 20 years ago compared to today. Take for example a recent dinner I had with my family below: We go to a fairly nice restaurant that is popular and has great food on a weekend night. I order a meal I always order and have memorized. Our food comes. Everyone’s order is correct but mine. I send my food back. Everyone in my family gets done eating before I get my corrected meal. I have to box up my meal when it comes and leave with an empty stomach as everyone else is waiting to go. I didn’t have a terrible time, but I also didn’t have a great time or an experience I was expecting. Not only was I hungry when I left, but everyone had an...
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Choose People Wisely

There is a lot to be said about who you choose to be in your life.  From a spouse, friend, or even co-worker. Everyone is nice to you when they want something. Everyone is nice to you ( most times ) when they first meet you. Judge people based on actions, not by anything else and you will be rewarded of who you allow to be a part of your life. Judging based on actions, by default, takes a long time. This time will allow you plenty of opportunity to correctly determine who should be in your life. Determining the true intentions and character of a person based on their actions ( and not what you think, others think, what they say, where they live, their job, etc ) will not only set up the right expectations of this person to yourself, but give you insight to who this person really...
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There Is No Need To Be Loyal In A Job

Ok, I admit.. maybe your dreams can be filled by staying loyal and working for someone else. However, this probably only applies to less than 1% of the population. For most people, their dreams and goals are much higher and reaching those can not be done by being limited to being loyal to 1 job. There are too many obstacles to being employed that stunt you from growing, so why be loyal? Let me list just a few actual scenarios: You’ve been in your position for 3 years. You were told multiple times you would be moving up and advancing into management. One day, your boss leaves the company and a month later so does his boss. The CEO or HR rep hires in outsiders to replace both positions and the new hires who are now your bosses  know nothing of you and the promises made to you and you don’t...
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Don’t Compare Your Life To Someone Else’s Highlight Reel

As a marketer, it’s hard to give up Facebook, Twitter, Instagram, Pinterest and many other social media outlets. I made the decision to give them up years ago and to only randomly log on when I had to ( for business reasons ) or to check in on family every now and then. Part of the reason I gave them up was because they were a serious time sink that added nothing to my business bottom end. I would find myself getting with each new shiny object as the page scrolled down and new images or stories would pop into view. The other reason was, I realized that I started comparing my life to others. I also watched this happen to other close people around me like my children and wife.. and even my in-laws. It’s a funny thing when people you live start mentioning things like, “so and so...
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Let “Yourself” Lead You In All Things

Note: This post is outside the talk of religion. Other than your religious views, you should let your “self” lead you. I am not sure what they call the feeling of knowing something before you validate it, but that has happened to me all my life. I was always against college and school in general. I was always against common financial advice. I was always against being employed. I was always against multi-tasking. I was always against most organized religion. Just about anything that was widely accepted or thought of, I questioned until I found a better alternative. It wasn’t until years later ( sometimes decades ) that I would find someone else that validated my ideas. Either through a book, documentary, news ( TV or paper ) or some other outlet. During the time I had the idea and it got validated, I struggled with the thought of “maybe...
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Perfectionism Is Actually A Fear Of Failure

I’ve struggled with perfectionism for a long time. It wasn’t until today that I really thought about why and where it came from in my life. When I really think about why I feel the need to “prefect” something, I came to realize that what I am actually trying to do is create no room for errors or failures. I remember in 3rd grade I would write a report in cursive and be 80% done with the report and end up throwing it away ( instead of erasing my mistakes ) and start all over. These would be reports/essays that would be 3 pages long which is a huge feat for a 3rd grader. I felt that erasing my errors wasn’t a perfect paper, so each time I made a mistake I would just start completely over. I recall doing this at least 10 times with 1 such paper. Multiple...
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The Impact Of Your Decisions Are Larger Than You Think

Have you ever thought about the decisions you make in life and what they truly do to you? I was talking to a friend one day about an employer we both used to be employed at. We talked about the past, what happened after he left, and what was going on currently. It’s odd to think about the decisions poor managers made as a whole to bring that company to mediocrity. These same decisions could be ones you are making in your life and you just do not know it yet. Sure we all know about the guy that one day makes a poor decision to hang around the wrong friends, get involved in drugs, find himself broke and homeless, to seeing himself robbing people and banks for drug money, to ultimately landing in jail. While in jail ( or in the ICU ), he finally realizes that the choice...
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Children Have Such An Advantage

I find as I grow older that not only do more opportunities present themselves to me ( because I am constantly learning how to look for them ), but that my reasons to not pursue them also grow. No, I don’t mean calculated reasonings where I did a weighted average or logic tree to come to my conclusion to pass on an opportunity, but reasonings such as “that’s too much work” or “that will never work because XYZ did it 3 years ago”. One of the bad things about learning more as you grow older is that sometimes what you learn are things that actually stunt and prevent your growth ( if you let them ). To give you an example, I’ve pretty much stopped doing affiliate marketing and SEO in favor of PPC and building up SaaS companies. Part of the reason was that years ago, I dominated SEO...
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My Morning Routine For 2015

I’ve settled into a morning routine for 2015. Although I know I need to do better and that there are things I should change ( like what activities I am doing myself ), here is what I have came up for my morning routine: Wake up before 7am Work on and try to finish MIT ( most important task ) before 9am Organize all my small tasks ( should be stuff I outsource though ) on my Todoist app Start working on all the Todoist task stuff ( I have recurring tasks, 1 off’s, etc ) Drink water and/or coffee   I really need to start outsourcing some of the stuff on my task list. Also, I need to come up with a better evening routine. Possible tasks for it are: Read 60 minutes a day Plan out the next day or 2 Be in sleeping by 11pm Review my...
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Failure Could Just Be Wrong Timing

I am not sure I believe in failure anymore. Failure for a large part was me simply telling myself I wasn’t good enough, or that my idea wasn’t good enough. What’s crazy is, I would experience what a lot of us would call Déjà vu months or years later when I would see my idea running wild in the world under someone else and being massively successful and adopted. Really? I did that and tried that a while back and it failed! The new owner of the idea would sometimes change up a small angle or feature, and many times it wasn’t changed at all. However, now it’s successful and my past iteration of that same idea failed. I’ll give you a few samples: I was working a day gig and had several ideas for improving the flow of company work and improving our bottom line. Everything I suggested fell on...
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More Uncommon Financial Advice For The Digital Marketer

This is a followup to a post I wrote in April of 2014 that is located at Uncommon Financial Advice For The Digital Marketer. It’s been almost a year and not much has changed with the advice I gave last April. A few people have asked me for updates and I thought I would shared some of new advice I would give today. Your Emergency Fund The only update I have here is that I have learned I don’t really need cash in the house. It’s nice to have, but most emergencies I have encountered didn’t require the need to have cash on hand and didn’t require the full use of the $1000.00. I have now moved this money to a separate checking account at one of my banks where I can just use my debit card if I need access to the money. Everyone takes Visa and for the...
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Becoming More Financially Responsible

When I think about the amount of money I have wasted in my life, I could almost make myself sick. I wasn’t the type of person that would run out and buy the latest iPhone or get the most upgraded options on a new car purchase. That wasn’t the type of wasteful person I was. However, I was the type of person that would just leave change laying around in my car and repurchase products 2-3x times because I couldn’t find ( or broke ) the original I bought earlier. I also almost never returned stuff, even when it was broke out of the box. I’m in no shape to have to scrape and save just to get by, but I am taking more time to evaluate my buying/waste behavior and making changes to that.   My Reasoning Part of the reason I decided to be more financially responsible is...
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Setting Goals Aligned With Core Values, Priorities, & Your Mission Statement

Most people set goals haphazardly on Dec 31st for the upcoming year. It’s Jan 5th and I am just now thinking about what goals I want to accomplish. I purposely waited so I could think about and set my Core Values, Priorities, and Mission Statement so I could better think about what goals I want to work on in 2015. I also wanted to take time and review my Dream Life series to remind myself that anyone can live the life they want ( Part 1, 2, 3, 4, 5, 6 )   My 2015 Goals This list IS NOT my entire list of goals, but a basic sample of them. Some things I do not want to share because they are private. Sorry folks… I largely picked these goals because they aligned with my Priorities which you can find here. I also made sure they aligned with my values....
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Building A Personal Mission Statement

Building a personal mission statement helps define your purpose. It helps give you a bit of motivation and adds clarity to what you are about. I have found that when setting goals for myself, sometimes I can lose sight of what is really important in my life. Some of us set goals and these goals have no theme or reason for why they are really in place. Many of them resemble tasks or goals that really do not add to our bottom line. This is where Core Values, Priorities, and a Personal Mission Statement come into play.   My Personal Mission Statement Positively impacting others by helping solve problems with simplicity, creativity, and integrity while living life as full as possible   How I Developed My Statement After developing my core values and priorities, I looked back in my life and looked at my past accomplishments which included Being  a father...
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Priorities, Are You Focused On Yours?

I know, I know.. I said in an earlier post I would write about personal mission statements. Trust me, that’s coming soon. I wanted to talk about priorities though since we are at the beginning of the year still and what my priorities are. Hopefully, you can follow this post and set up your own priorities and also your own core values from my earlier post.   Picking Priorities Priorities are a little bit harder to explain. They are not like values which can be easily picked from a global list. Priorities are what’s defined by you and important to you. I like to base mine on taking a 10,000 foot view of my overall life and deciding, “What’s Extremely Important To Me”.  It could be a big project that spans years, a goal, an area of life, etc. I also like to pick my priorities so they can be...
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Focusing On My Health, A Journey To A Better Life

I haven’t shared much about my personal health before, largely because I was embarrassed about it. Growing up an overweight child presented many personal development problems. Being the “fat” kid and the but of all jokes wasn’t very uplifting for someone that just wanted to fit in with their classmates. I stayed overweight up until I graduated High School. Magically, when I turned 19 I went through a growth spurt and got down to 125lbs and was wearing a pant size 29-30 which is extremely hard to find. Years passed by and I got married and became a father. As I got more focused on my career and the stress of having a family, the weight piled back on until I found myself at the largest I had ever been.   Warning Shot I had been hovering around 290lbs for almost 5 years, always telling myself that once I hit...
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Becoming a Better You With Core Values

I decided to take a stab at coming up with some core values in my life. Core values help direct and empower your life so much that I am ashamed that I didn’t do this exercise earlier in my life. Without further wait, here are the main core values I came up that I want to guide me in 2015:   Statement of Core Values Core values are the essential enduring tenets which guide me and my future. They set forth what I believe and define how I should conduct my affairs.   Individuality Individuality led me to an unconventional life. A life of abundant wealth and opportunity. If I would have followed the masses and went to college, took on a mortgage, or did it “their” way, I would just be cattle in the field right now. I will not let anything take away my individuality or the individuality...
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What I Would Tell My 20 Year Old Self

Imagine yourself 5 or 10 years ago. What did you enjoy, what did you like to do? What decisions did you make and what lessons did you learn? If you had something to tell your younger self, what would it be?   My Younger Self I recently found a picture of myself when I was 20 years old, that was 17 years ago as of this writing. What’s amazing is, I didn’t even recognize myself when I found the picture. I thought it was a picture of one of my brothers. While thinking about my life back then, I got to wondering about all the experiences and lessons I have learned since that time. Mistakes I wished I could do over or experiences I could relive. I got to thinking that if I could sit down with my 20 year old self today, what could I teach him? More importantly,...
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How To Accomplish Your Dream Life, Wrap Up

It’s mid-April as I write this and I am thinking over what I have done this year, where I am with my life, and how much further I need to go this year. Have you done the same yet? The Dream Life series was meant to be a framework for getting things done in your life, as it is only through action that we get what we desire. I took the best lessons from:...
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Uncommon Financial Advice For The Digital Marketer

A topic not covered much in digital marketing for freelancers, affiliates, consultants, contractors and first time business owners is money. This post is mainly for digital marketers that are making the leap into their own business for the first time, or those that are beginning affiliates. I know many will read this and disagree with my advice, but I feel that the lessons I learned from running my own business has taught me some very valuable financial advice that only comes from first-hand experience....
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How To Get More Followers On Twitter In 6 Hands-Off Ways ( Most Are Free Too )

When researching how to get more Twitter followers, how many times have you read the same old “create better content”, “be entertaining”, and “follow celebrities” tricks? When I first launched Leanvertising.com, I created a Twitter account at @Leanvertising and tried a lot of different methods that I found online from so called “social media gurus” that either: Took way too much work Didn’t work at all Produced irrelevant followers After months of testing, I discovered some simple methods to help you gain not only followers for your Twitter account, but targeted followers via methods not talked about anywhere on the front page of Google....
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How To Accomplish Your Dream Life, Part 5

For our last chapter, its time we look at what we have accomplished and what we have failed at. In order to stay on top of your goals and all the steps involved, you need to setup a system of evaluating what you have done and if you are still heading in the right direction. Where Can You Improve? During the week, you need to take a hard look at what you have done and ask yourself, “Where do I need improvement? What could I have done better?”....
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How To Accomplish Your Dream Life, Part 4

By now you should know the importance of having and setting goals, working on what matters and how to structure your day. It can be hard to stay on top of everything while you make these new habits, so this post will overview the tools I use to help me stay on course. My Do Not Do List...
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How To Accomplish Your Dream Life, Part 3

In part 1 of this series, we learned how to map out our Dream Life with lists and how to develop habits. In part 2 of this series, we learned how to create a “Do Not Do List” and also how to focus our day on 3 actionable goals per day, week, month, and year. You should have a good road map of what it takes to Accomplish Your Dream Life. However, many of you might be confused with how to actually accomplish the tasks on your road map. Many things during your day and life will make it hard to stick to your goals. Ask anyone who has ever been on a diet or tried to stick to a budget how hard the 2nd or 3rd month is while trying to accomplish their goal. The Start Of My Work Day...
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8 Reasons Why You Need A Revenue Stream Today

In the past 60 days, I have been out of almost $10,000 of income. As someone that is self employed, that amount of money can sting a little. Knowing that 70% of Americans live paycheck to paycheck, would you be willing to lose $10k and survive until next payday? Guess what, it could happen to you tomorrow. I will show you why having paid employment, or being a contractor, as your only revenue source could be hurting you. Below is what happened to me in the last 10 years....
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How To Accomplish Your Dream Life, Part 2

In my last post, you learned that it took planning and focus as the first step in How To Accomplishing Your Dream Life. It’s great to now know what your next steps are and what you should be doing every day, but what about prioritization? What tasks are more important than others? Should I multi-task? I have too much to do today! First, Create Another List Sound familiar? We created 2 lists in part 1 of this series, but we need to create a 3rd....
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How To Accomplish Your Dream Life, Part 1

I’m positive I know the 2 things that are preventing you from living the life of your dreams… But First, A Little Background For most of 2007 I was living 1 paycheck away from losing everything. In less than 10 years: I had over 6 different jobs Was laid off 4 times and fired once Had 102 ideas and projects I was starting on but never finishing Almost got divorced over money issues Suffered countless health issues over work related stress Things had gotten so bad that I had a car repossessed and had to file for bankruptcy. I had already spent 11 years of my life becoming an expert in digital marketing and I was successfully building online campaigns for other companies and making them millions online. However, I couldn’t get my own life and finances in order. I knew I could sell and had skills that many others...
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Another Free Adwords Split Testing Script

Split Testing For More Wins Continuing from my first free Adwords split testing script, I thought I would share another script I run weekly to help me find adgroups that need new ads created for split testing. My first script very simply: Hunted down adgroups with 2 active ads. Checked if enough data had been collected. Paused the lower performing CTR ad automatically....
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Thinking Outside the Box. HARO For Marketing.

We have all read the news articles that quote experts in various fields. Pretty much every news source does this. But, how the heck do they find experts in such strange fields as child seat safety or blow dryer maintenance or any of the many other odd areas of expertise? Perhaps, you have even seen one of your competitors quoted in an article and wondered how he got that opportunity. Well, wonder no more. Today, I will tell you about HARO and how you can best utilize it to gain an edge in your marketing plans. What HARO Is If you do not have contacts within a specific industry or if you just do not know what you are looking for, it can be hard to find a knowledgeable source for a blog entry. Or, if you want to contribute your knowledge on a particular subject, it is often hard...
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Are You Using IFTTT In Your Lean Marketing Strategy?

Any marketing plan needs to have a social media plan. And, any social media plan needs to utilize the latest technology to stay relevant. New social media platforms are coming out every day. Many of them fail, but some of them succeed. It is to your advantage to try to have a presence on all of them. But, if you are like me, you simply do not have time to devote to testing out marketing strategies and evaluating their success on every social media site....
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5 Reasons Affiliate Marketers Are Better Digital Marketers

It’s no secret that some of the best digital marketers in the world have a background in affiliate marketing. Much of the technology, strategy, and principles we use today as online marketers have their roots in the early days of adult affiliate marketing. These are the same people that were building and perfecting methods and strategies before tools like: Analytics and Woopra WordPress and Drupal SpyFu and MixRank Optimizely and Visual Website Optimizer had even existed. The developments in these areas were all driven by money and ROI, and became the default tools and mindset of budding online marketers....
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Free Adwords Split Testing Script

Split Test Your Way To Wins Any experienced marketer will tell you that constant split testing is the key to achieving ROI in your campaigns. Sadly, many of those same marketers don’t practice what they preach. I’ve used the below AdWords script long before the guys at Hanapin Marketing released a similar script over at the PPC Hero blog to help me stay on top of split testing my ads weekly and to also disable ads for poor performance. The measuring of results within this script is based on the last 30 days of data, and on Conversions Rate ( since ads can have a huge impact on qualifying your leads ). This script could easily be modified to pick the winning ad based on CTR or other metrics that are available within the AdWords script protocol....
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